Or it could have the opposite effect. The social network wants to see what happens when mobile users choose whose posts they want to ...
The in-stream capability is a quick and easy way to intelligently promote products and deals, as well as complete highly-secure transactions all within Facebook.
Portland, OR. October 19, 2011 — ShopIgniter, a provider of innovative social commerce software, today introduced new in-stream technology with an industry-first intelligent inventory control. Enterprise brands and retailers can now merchandise curated shopping and sharing experiences both inside a Facebook business page and inside the Facebook fans’ newsfeed. The in-stream capability is a quick and easy way to intelligently promote products and deals, as well as complete highly-secure transactions all within Facebook.
In-stream purchasing offers an effective, flexible means to build unique and interesting social product promotions on the fly. Once implemented, retailers can launch any single product with a simple, three-click process; display timely and dynamic product inventory information, such as quantity remaining; and have suggested items presented in the event of a sellout.
As enterprise brands and retailers work to develop deeper relationships and present unique brand experiences, offering cultivated products in-stream that align with defined customer segment preferences is key. It not only drives higher purchase conversion, but also provides a compelling reason for consumers to authenticate the application or “Allow.” Enticing fans and customers to choose “Allow” reinforces the unique relationship, and gives brands and retailers access to email, social graph and influencer data as well as direct transactional data. This level of data, plus intelligent merchandising capabilities truly allows enterprise sellers to quickly identify their best customers and loyal evangelists and reward them.
In-stream checkout can be integrated with a fully-transactional social storefront or stand alone for daily deal products or certain impulse-buy items. Extending a social storefront with in-stream enables a seamless, in tab shopping and sharing experience for fans and consumers, and enables brands and retailers to tie-in loyalty promotions and rewards such as status and points — all in a tight, socially-wired promotions platform.
ShopIgniter offers robust, enterprise-level in-stream technology and social storefronts software with best-practice capabilities including:
•Secure in-stream shopping experience with two-sided SSL encryption.
•Adheres to Facebook application authentication guidelines.
•Industry-first intelligent inventory control technology that can recommend substitute or complementary products directly in the news feed as inventory drops to zero. This ensures that excess demand created by social promotions does not go unfulfilled.
•Geo-targeting functionality through Facebook to seamlessly enable in-stream promotion of single curated products (e.g. If there is a storm heading to Florida, a retailer could sell umbrellas to consumers in a specific Florida region).
“In-stream checkout gives brands and retailers a competitive sales edge, especially when integrated with the other merchandising and promotional capabilities of the ShopIgniter platform,” said Alan Wizemann, chief product officer at ShopIgniter. “The newsfeed is an excellent channel to offer impulse products, time- or inventory-limited items or highly desirable promotional products. We have taken extra care to ensure our software delivers a secure and elegant experience for our customers’ end consumers.”
“New social commerce features like in-stream purchasing leverage the stickiness of our brand inside of insanely popular social networks like Facebook,” said Shanelle Brown director of eCommerce and digital media at Kaenon Polarized. “Offering curated collections along with dynamic product content, and a quick and easy in-stream checkout, will transform our Facebook presence into a true commerce and product promotion channel.”
The latest version of ShopIgniter’s Social Commerce Software promotes customer engagement with activities that have a high viral impact, build trust and turn customers into advocates and revenue drivers. More information about ShopIgniter’s innovative social commerce solutions can be found at: http://www.shopigniter.com/products.
ShopIgniter is a rapidly growing, social commerce software company. ShopIgniter helps retailers and brands activate their customer networks to extend their reach and generate revenue through social commerce efforts. ShopIgniter provides social commerce software that includes the Social Promotion Engine™ to power shareable coupons, referral and loyalty incentives, private and flash sales, group promotions and social ratings and reviews; a fully-transactional Facebook store with in-stream purchasing; and social commerce analytics; all of which are delivered via a cloud-based, social commerce platform.
With customers such as Nike Golf, Levi’s, CafePress, Kaenon, and Generation Orange, ShopIgniter meets the social commerce needs of a variety of companies including enterprise retailers, brand manufacturers and their interactive agencies. More information about the company can be found at www.shopigniter.com.