Retailers shift their ad spending from TV, radio and print ads to digital ads.
The Internet Retailer Online Retail Index advanced 0.26% last week.
Given the kind of year it’s been, a fractional increase in the Internet Retailer Online Retail Index looks like a pretty good week.
The Online Retail Index, which tracks the stocks of 25 online retailers and e-commerce technology providers, inched up 0.26% last week, while the Dow Jones Industrial Average was gaining 1.41% and the Standard & Poor’s 500 Index moved up 1.12%.
That left the Online Retail Index nearly 7% in the hole for the year and the S&P 500 off 1.5% since Jan. 1. Only the Dow, an index of blue chip stocks, is ahead for the year, up 2%.
Web jewelry retailer Bidz.com led the way among the 14 Online Retail Index stocks that gained last week. Fashion e-retailer Bluefly fared the worst.
Notable among the losers was eBay, whose shares fell nearly 5% after the online marketplace operator reported third quarter financial results. NutriSystem, an online retailer of diet plans, shed nearly 3% of its value as it named a new e-commerce chief.
Here are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:
• Bidz.com, 15.4%
• Blue Nile, 10.7%
• Vitacost, 9.7%
• VistaPrint, 4.7%
• eGain, 2.5%
Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:
• Bluefly, -7.7%
• 1800Flowers.com, -6.7%
• Amazon, -4.8%
• eBay, -4.7%
• Keynote Systems, -3.6%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., DemandTec Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.