Kira Wampler had previously been chief marketing officer for ridesharing app Lyft.
The retailer’s women’s plus-size apparel is now available to shoppers in more than 80 countries.
Charming Shoppes Inc. extended its e-commerce reach this week when it rolled out Sonsi.com, a global web site. The new site is designed to make the retailer’s plus-size apparel for women available to shoppers in more than 80 countries, including Canada, the United Kingdom and Australia.
Shoppers now have online access to fashion brands Lane Bryant, Cacique, Catherines, Fashion Bug and Loop 18, and more than 300 other brands at Sonsi.com. Charming Shoppes is No. 132 in the Internet Retailer Top 500 Guide.
The new e-commerce site features localized currencies and competitive international shipping costs, the company says. Shoppers set their country and currency in the Customer Service section of the web site. All international orders include duty, Value Added Tax for European Union countries and customs clearance.
“Introducing new e-commerce services like international shipping continues to position Lane Bryant, along with her sister brands, as global leaders with a more than 100-year-old tradition of innovation in serving the individual needs of women wearing plus sizes,” says Bill Bass, Charming Shoppes direct-to-consumer president.
Charming Shoppes says it is working with New York City-based FiftyOne, an international e-commerce technology provider, to give global shoppers the same look and feel as the U.S. versions of its web sites.
Charming Shoppes reported a 16.7% increase in second quarter web sales, rising to $35.6 million from $30.5 million in the second quarter of 2010.