The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The company has made more than a dozen hires over the past several months to meet the growing demands of its clients.
NEW YORK, NY– October 19, 2011 – Today, global digital agency Fantasy Interactive (Fi) announced that it has tapped over a dozen new hires over the past several months to meet the growing and sophisticated demands of its clients. The staff additions support the agency’s commitment to hiring passionate, entrepreneurial talent with an eye for innovation, strategy and action.
Among the new staff roster, Fi has also tapped key senior hires with strong track records of thought leadership and success. In New York, Julia Prior has joined as Senior Producer; Ragini Bhalla as the agency’s first ever Director of Marketing and Communications; and Darcy Clarke as Senior Developer. In San Francisco, Bryan Bernal has been named Senior Producer.
“We’re quite different from other digital agencies,” said Fantasy Interactive Director of Operations Nicholas Saricopoulos. “Finding people with a genuine love for what they do, and a reputation for pushing the limits of innovation, are two of the most important qualities when recruiting digital talent. We’re excited to see these new additions become active contributors to our agency’s success.”
Before joining Fi, Prior was an Executive Producer on several mobile and app development projects at TigerSpike. She also held Senior Producer roles at Wasabi Digital and Publicis Mojo in Sydney, where she produced digital and integrated campaigns for clients including Toyota, Virgin Mobile, Disney and Electronic Arts.
Bhalla was previously Public Relations Director at boutique Search Engine Marketing agency Elite SEM, where she boosted the agency’s profile by over 300% via targeted press coverage, newsletters, blogs and events.
Most recently, Clarke was the Co-Founder of Themify, a commercial WordPress theme company, and DealPage, a daily deal aggregator in Toronto. Bernal, a 10+ year veteran of developing social, web and game hardware platforms, held several leadership roles at Booyah and Insomniac Games, including Lead Producer, Music Supervisor and Project Manager.
About Fantasy Interactive (Fi)
Fantasy Interactive (Fi) is a global digital agency that uses imagination and strategic insight to narrate digital stories for some of the most innovative brands in the world. Fi specializes in leveraging digital channels (interactive design, mobile & app development, social media and rich media) for multinational brands such as Google, HTC and Red Bull. Founded on the premise that creativity and imagination reign supreme, Fi strives to conceive, collaborate and produce game-changing ideas to help brands connect with their customers online. The result is an experience that engages communities, builds brand loyalty and creates a one-of-a-kind user experience.
As one of the first agencies inducted into the FWA Hall of Fame, Fi has also been named Agency of the Year by .net Magazine and listed as one of the “World's Top 21 Most Inspiring Companies” by Imagine Publishing in 2007 along with groundbreaking brands like Apple and Pixar. Fantasy Interactive (Fi) has offices in New York, San Francisco, Salt Lake City and Stockholm. For more information, visit us at www.f-i.com and join the conversation at www.facebook.com/Fi and www.twitter.com/F_i.