More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
CVS/pharmacy offers a free trial for printing Facebook photos on in-store kiosks.
CVS/pharmacy, part of CVS Caremark Inc., launched a new service today that lets customers print Facebook photos on in-store printing kiosks. The Kodak Picture Kiosks enable in-store customers to access and print their photos or access their friends’ photos directly from Facebook.
To entice shoppers, from now through Oct. 23 they can try the service for free by participating in the “Free Print Week” promotion through the CVS/pharmacy Facebook fan page, Facebook.com/CVS. All customers who “Like” CVS/pharmacy on Facebook can print a coupon redeemable for 20 free four-by-six-inch prints from any Facebook-enabled Kodak Picture Kiosk location.
The new photo printing feature enables customers of CVS/pharmacy, No. 83 in the Internet Retailer Top 500 Guide, to print images directly from Facebook without bringing a digital camera, USB drive or photo memory card into a store. An icon labeled “Connect and Print from Facebook pages” appears on the kiosk’s home screen and its onscreen keyboard, which also features dedicated “@” and “.com” keys aiming to simplify web site access.
Using the new features, kiosk customers “can select images from their Facebook albums and their friends’ albums in-store through the Kodak Picture Kiosks or they can send images right from Facebook, through the CVS Express Photo App on Facebook, and then pick them up at their local CVS/pharmacy in about an hour,” says Grant Pill, vice president of store brands and photo at CVS/pharmacy.