Retailers shift their ad spending from TV, radio and print ads to digital ads.
Mobile Apps for iPhone and Android
IRVINE, Calif., Oct. 13, 2011 — Local.com Corporation (NASDAQ: LOCM), a leading online local media company, today announced that its Spreebird daily deals business has launched mobile applications for the iPhone®, iPad®, iPod Touch®, and Android™ smartphones and mobile devices. The new mobile apps allow consumers to browse, buy and redeem Spreebird deals on their iOS or Android-enabled mobile phones, enabling them to save money on great deals while supporting their favorite local school or non-profit.
“We are pleased to be launching our highly anticipated Spreebird mobile apps,” said Malcolm Lewis, senior vice president and general manager, social buying, Local.com. “These new apps make it considerably easier for our customers to access Spreebird deals anytime, anyplace, and extend our ability to reach the tens of millions of iPhone and Android phone users nationwide.”
The free Spreebird mobile apps allow iPhone and Android users to:
* Browse and buy Spreebird daily deals by location
* View Spreebird deals on an interactive map with phone number and directions
* Browse and buy travel deals from Spreebird Getaways
* Redeem purchased Spreebird deals and review previously used deals
To download the free Spreebird iPhone app from the iTunes® Store, or to view a detailed description of the app with screenshots, visit http://www.spreebird.com/iPhone. To download the free Spreebird Android app from the Android Market, or to view a detailed description of the app with screenshots, visit http://www.spreebird.com/Android.
According to eMarketer, nearly 20 million U.S. adults will redeem a mobile coupon or deal this year. The company also estimates that by 2013, the number using such mobile coupons and deals will nearly double.
Spreebird serves hundreds of thousands of subscribers with daily deals from thousands of local merchants in 14 markets nationwide including Los Angeles, Orange County, Salt Lake City and San Diego. Spreebird deals can be found at: http://www.spreebird.com.
More than just a daily deals site, Spreebird is an important fundraiser for schools, non-profits and other organizations that depend on the service for extra revenue. To date, the company has donated more than half a million dollars through its Community Rewards program, which lets affiliated customers direct 10 percent of Spreebird's net proceeds from each deal purchase to the school or non-profit of their choice.
iPhone®, iPad®, iTunes® and iPod Touch® are registered trademarks of Apple Inc.
Android is a trademark of Google Inc.
Local.com Corporation (NASDAQ:LOCM), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 25 million consumers each month on the flagship Local.com website, approximately 1,500 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals to hundreds of thousands of email subscribers in 14 markets via Spreebird, rich media ads via Rovion.com, and real-time product inventory information from more than 60,000 retailers nationwide via Krillion.com. To advertise, or for more information, visit: http://www.local.com/.
Forward Looking Statements
This press release contains forward looking statements that involve risks and uncertainties concerning Local.com Corporation’s expected financial performance, as well as Local.com’s strategic and operational plans. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, our advertising partners paying less RPC and revenues to us for our search results, our ability to adapt our business following shifts in our monetization partners, our ability to monetize the Local.com domain, including at a profit, our ability to retain a monetization partner for the Local.com domain and other web properties under our management that allows us to operate profitably, our ability to develop, market and operate our local-search technologies, our ability to market the Local.com domain as a destination for consumers seeking local-search results, our ability to grow our business by enhancing our local-search services, including through businesses we acquire, the future performance of our OCTANE360 business, the integration and future performance of our social buying business, our Krillion business and our Rovion business, as well as any other businesses we may acquire, including our newly acquired Screamin Daily Deals business, our ability to successfully expand our Spreebird business into new markets, including through acquisitions, such as the Screamin Daily Deals acquisition, the possibility that the information and estimates used to predict anticipated revenues and expenses associated with the businesses we acquire are not accurate, difficulties executing integration strategies or achieving planned synergies, the possibility that integration costs and go-forward costs associated with the businesses we acquire will be higher than anticipated, our ability to successfully expand our sales channels for new and existing products and services, our ability to increase the number of businesses that purchase our advertising products, our ability to expand our advertiser and distribution networks, our ability to integrate and effectively utilize our acquisitions' technologies, our ability to develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.
Our most recent Annual Report on Form 10-K/A, subsequent Quarterly Reports on Form 10-Q and Form 10-Q/A, recent Current Reports on Form 8-K and Form 8-K/A, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.