October 12, 2011, 3:55 PM

ShopNBC hires another former QVC executive

Nancy Kunkle will oversee customer experience in her new job.

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ShopNBC has hired Nancy Kunkle as the multichannel retailer’s senior vice president of customer experience. She reports to CEO Keith Stewart. ShopNBC.com is No. 84 in the Internet Retailer Top 500 Guide and is a unit of ValueVision Media Inc.

This marks at least the sixth time this year that ShopNBC hired a high-level employee who had worked at rival TV and web retailer QVC, a unit of Liberty Media Corp., which is No. 8 in the Internet Retailer Top 500 Guide. Between 2008 and 2010, Kunkle was customer advocacy director for QVC, according to her LinkedIn profile. Between 2001 and 2008, she was the retailer’s director of U.S. commerce project management.

Prior to her hiring by ShopNBC, Kunkle was principal at management consulting firm Andres Consulting LLC. Before QVC, she was a senior project manager for aviation and aerospace firm Boeing, where she spent 16 years.

At ShopNBC, Kunkle will help the company improve customer satisfaction, acquisition and retention. Her new job builds upon her experience since April as a strategic consultant for ShopNBC, a position for which she focused on customer engagement.

"There are so many opportunities to further connect with our customer, deliver more customer value and create deeper levels of engagement,” Stewart says. “Nancy has the right balance of industry experience and an unyielding passion for the customer that uniquely positions her for this important role. We look forward to her continued contributions and keen insights that will further personalize and differentiate our brand experience in the minds of our customers."

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