Retailers shift their ad spending from TV, radio and print ads to digital ads.
The Internet Retailer Online Retail Index gained 1.53% for Q3.
After a bearish third quarter, investors grew bullish about e-commerce stocks last week, and the Internet Retailer Online Retail Index gained 1.53%.
The broader stock market fared slightly better, as the Dow Jones Industrial Average gained 1.74% and the Standard & Poor’s 500 Index moved up 2.12%.
Only eight of the 25 stocks tracked by the Online Retail Index declined last week. The biggest loser was online greeting card retailer American Greetings, which recently reported a 7.6% decline in total sales for its second quarter.
Leading the gainers was conduct delivery network Akamai Technologies and web and mobile performance management specialist Keynote Systems. Among e-retailers, the biggest winner was VistaPrint, which provides printing services to consumers and small companies and recently unveiled ambitious e-commerce growth plans.
Here are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:
• Akamai, 15.8%
• Keynote Systems, 8.0%
• VistaPrint, 7.8%
• Blue Nile, 6.5%
• eBay, 5.4%
Here are the Online Retail Index stocks that performed least well last week and the percentage decline in stock price for the week:
• American Greetings, -11.0%
• Bidz.com, -10.0%
• Bluefly, -5.5%
• eGain, -4.9%
• LivePerson, -2.5%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., DemandTec Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.