Email accounted for 25.1% of e-commerce sales referrals on Black Friday, says one report, while another finds that marketing emails drove 25% more online ...
Leo J. Cole brings more than 30 years of data security and enterprise software marketing experience with leading global organizations to Trustwave.
Chicago (October 4, 2011) – Trustwave, a leading provider of information security and compliance solutions, today announced its appointment of Leo J. Cole as chief marketing officer.
As an industry veteran, Cole brings more than 30 years of data security and enterprise software marketing experience with leading global organizations to Trustwave. In his new role, Cole is responsible for leading the global marketing strategy, while also driving day-to-day execution of the company’s marketing plan.
Previously, Cole was Vice President of Marketing for Guidance Software (NASDAQ:GUID), where he helped grow the company's visibility in digital forensics and electronic discovery, as well as help expand market opportunities in the data security space. Directly prior, Cole was Vice President of Marketing for Websense, Inc. (NASDAQ:WBSN) where he helped that company grow from $100 million to $350 million in revenue, expand internationally, reposition itself from Web filtering to Web, data and email security, and build an award-winning channel marketing program.
Cole spent more than twenty years at IBM (NYSE:IBM), where he held various positions, including Director of Product Management for the IBM Enterprise Security Portfolio, Director of Strategy for the Systems Management Portfolio, Director of Strategic Alliances, and various product development positions.
“Trustwave has built a strong portfolio of solutions to help mitigate the challenges of data security threats, fueling our rapid growth-to-date,” said Robert J. McCullen, chairman, president and CEO of Trustwave. “We believe Leo’s track record proves his success at creating go-to-market strategies for security companies, which will help Trustwave drive even greater market presence.”
Cole earned his bachelor's degree in computer science from Syracuse University and holds a master's degree in business administration from the University of Tennessee, Knoxville.
Trustwave is a leading provider of on-demand and subscription-based information security and payment card industry compliance management solutions to businesses and government entities throughout the world. For organizations faced with today's challenging data security and compliance environment, Trustwave provides a unique approach with comprehensive solutions that include its flagship TrustKeeper® compliance management software and other proprietary security solutions including SIEM, WAF, EV SSL certificates and secure digital certificates. Trustwave has helped hundreds of thousands of organizations-ranging from Fortune 500 businesses and large financial institutions to small and medium-sized retailers-manage compliance and secure their network infrastructures, data communications and critical information assets. Trustwave is headquartered in Chicago with offices throughout North America, South America, Europe, Africa, Asia and Australia. For more information, visit https://www.trustwave.com.