Facebook’s product is important because email is the most cost-effective marketing channel that online retailers use.
It doesn’t take much to improve m-commerce site performance. Case in point, Buy.com Inc.
Buy.com did not immediately reply to a request for comment.
Sears Holdings Corp. topped the index this week, its m-commerce site home page loading on average in 3.55 seconds, doing so successfully 99.07% of the time, for an index score of 1,000 out of 1,000. Dell Inc. came in second with a load time of 5.54 seconds and a success rate of 98.83% for a score of 979. Walgreen Co. came in third with a load time of 6.45 seconds and a success rate of 99.07% for a score of 973.
The index average load time was 10.34 seconds, the average success rate was 96.09% and the average score was 904.
Click here and then click on Keynote Mobile Commerce Performance Index Part 1 and Part 2 to see this week’s complete results for all 30 retailers on the index.
Keynote Systems measures 30 representative m-commerce sites exclusively for Internet Retailer. The sites include merchants in various categories and channels, and of various sizes, ranging from such giants as Amazon.com Inc., Sears Holdings Corp. and 1-800-Flowers.com Inc., to midsized retailers like Sunglass Hut, Toolfetch.com LLC and Your Electronic Warehouse. Keynote tests the sites in the index every hour Monday through Sunday from 8 a.m. through midnight Eastern time, emulating four different smartphones on four different wireless networks: Apple Inc.’s iPhone 4 on AT&T, the HTC Evo on Sprint, the BlackBerry Curve on T-Mobile and the Droid X on Verizon. The HTC Evo and the Droid X run Google Inc.’s Android operating system. It runs the tests in Chicago, Dallas, New York and San Francisco.
Keynote combines a site’s load time and success rate, equally weighted, into a single score. Given both performance and availability are important, the score reflects the overall quality of the home page; a higher score indicates better performance. Scores also reflect how close sites are to each other in overall quality. The index average score is the midpoint among all the sites’ scores.