The call for an audit of Facebook’s metrics comes a week after the social network acknowledged inflating its video metrics.
The move accompanies the launch of an all-new mobile commerce application and makes it even easier for retailers to launch and market a customized, profitable mStore before the holiday season.
BOULDER, CO. October 5, 2011 – mShopper, the leader in mobile commerce solutions for retailers, today announced that it has launched an entire suite of APIs that open up its mobile commerce platform to any company wishing to integrate with the company’s industry-leading mobile shopping and marketing functionality.
The company’s decision to open up its technology accompanied the release of a completely redesigned mStore Dashboard. The Dashboard puts control of an mStore into the retailers’ hands, similar to how they manage their online store. Retailers easily choose their mStore URL, integrate their product data, design assets and customize and launch their mStore on any phone with a browser.
The Dashboard also includes easy-to-use tools for merchandising and marketing the mStore, including Hot Deals schedulers, sign-up forms to build a mobile database, abandoned cart reminders, a powerful text-message marketing program, and promotional assets to drive traffic from non-mobile channels.
“Facebook and Twitter proved that an open model is the secret to driving adoption of amazing software,” explained mShopper’s CEO, David Gould. “By opening up our platform, we’ve given e-commerce providers the power to easily integrate a customized mobile commerce solution that they can offer their merchants, in time for the holidays.”
According to company officials, all of the Dashboard’s new features are available for integration. Gould explained: “Your mStore should be built differently than your e-commerce site, but the two should still speak the same language.”
Companies can visit www.mShopperAPI.net to integrate their shopping carts with mShopper’s APIs for the consumer database, product inventory, shipping costs, design themes, payment types, promotional codes, order processing and SMS marketing.
Gould added: “All of our functionality can now be accessed remotely, allowing partners to easily white-label our solution for their merchants.”
The company’s VP of Sales, Kathryn Wardell, explained the significance of the move. “Whether you have IT resources at your disposal to customize a mobile solution or just want to use our no-IT-needed option, mShopper now has a solution to help you go mobile quickly and easily,” explained Wardell.
With Black Friday and Cyber Monday just seven weeks away, the company reports that it is in discussion with other partners to integrate with mShopper and take their merchants mobile before the holidays.
mShopper provides an easy-to-use software solution allowing retailers to create a customized, feature-packed m-commerce site (not app) that works beautifully on all smartphones. No IT investment is needed—just a merchant’s product datafeed. The software also includes patent-pending tools to quickly build a database of mobile subscribers, send them product alerts via text message, promote deals-of-the-day, and drive traffic from both current and new shoppers. Visit mShopper.com.