More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
David Sprosty becomes chief executive of the North American Technology Products Group.
Systemax Inc., which sells computers and consumer electronics, said today it has hired David Sprosty as chief executive of the company’s North American Technology Products Group, which includes the company’s retail, catalog and e-commerce operations. He starts immediately, and takes over a position held until May by Gilbert Fiorentino, who resigned. Robert Leeds, vice chairman of the Systemax board, had held the job in the meantime.
Systemax is No. 23 in the Internet Retailer Top 500 Guide.
Sprosty was managing partner at management consulting firm The Roig Group; among the firm’s specialties was consumer electronics, Systemax says. Before that, he worked 11 years at Best Buy Co., No. 11 in the Top 500 Guide. His jobs included senior vice president of emerging devices and CEO of Best Buy Mobile Joint Venture.
“David brings extensive and valuable experience in the retail and consumer electronics industry to our executive management team,” says Richard Leeds, Systemax chairman and CEO. “He is a customer-centric and visionary business leader, with experience in strategic planning, operational execution and business development. He has a proven track record of success in delivering sustainable revenue growth throughout his career and in his 11 years at Best Buy was instrumental in the development of that retailer’s connected devices business lines.”
Systemax accepted Fiorentino’s resignation after the U.S. Securities and Exchange Commission launched an investigation into certain matters discovered by the company during its internal investigation of its Miami operations; the matter involved allegations from an anonymous whistleblower related to those operations, which Fiorentino led. Systemax has said nothing publicly about the specific reasons that led to Fiorentino’s departure. The business unit last year recorded sales of $3.33 billion, up 12.5% from $2.96 billion in 2009.