The acquisition will add more than 300 products to L’Oreal’s lineup.
The retailer’s daily deal arm buys fine-dining booking engine DinePrivate.com.
Gilt City, which sells discounted tickets and services focused on specific cities, has bought fine-dining booking engine DinePrivate.com. Gilt did not say how much it paid for DinePrivate.com
Dine Private by Gilt City enables consumers to view menus and book private dining rooms for two to 800 people at nearly 100 restaurants throughout New York City. Gilt says it plans to add additional Dine Private cities next year.
The Dine Private booking engine has a tab on the retailer’s Gilt City home page. Consumers can search for venues based on criteria such as the size of a party, price, type of event, location and cuisine. Diners also can personalize their events by customizing the menu, beverage options and floral arrangements.
Gilt says it will to use Dine Private to create unique epicurean experiences. Dine Private founder Joe Bastianich will become Gilt’s private dining and restaurant advisor. He will also host special events and write a monthly dining column for Gilt City’s online magazine, CityUnlisted.com.
“This luxury-dining booking engine furthers Gilt City’s commitment to being a year-round brand marketing partner to the restaurant industry, offering a one-stop solution for planning holiday parties or any special occasion with friends, family or colleagues,” says Nathan Richardson, Gilt City president.
Even though Dine Private is a part of Gilt City, the retailer’s users need to register for a free account before using the service.
The move marks the latest move by Gilt City’s parent company, Gilt Groupe Inc., No. 49 in the Internet Retailer Top 500 Guide, to diversify its offerings beyond discounted flash sales. Earlier this year it launched Park & Bond, a full-priced shop for men and Gilt Taste, an e-commerce site for gourmet foods.