October 3, 2011, 1:00 PM

A wretched third quarter ends with a rotten week for e-commerce stocks

The Internet Retailer Online Retail Index lost 1.6% for the week, 18.7% for Q3.

Don Davis

Editor in Chief

Lead Photo

It was a lousy third quarter for the stock market, and a bit worse than that for the 25 e-commerce stocks tracked by the Internet Retailer Online Retail Index.

The Online Retail Index lost 18.7% in the three-month period that ended Friday, while the Dow Jones Industrial Average dropped 12.1% and the Standard & Poor’s 500 Index lost 14.3% during that period.

It was more of the same last week for the Online Retail Index, which tracks the stocks of 25 online retailers and e-commerce technology and service providers. The e-commerce index lost 1.62%, while the Dow gained 1.32% and the S&P 500 fell 0.44%.

The biggest winner last week was U.S. Auto Parts Network, the leader in the online sales of auto parts, a sector that fares better than most during economic downturns as more consumers repair their cars rather than buying new ones. That was the fastest-growing merchandise category for online retailers last year, according to the Internet Retailer Top 500 Guide.

Online photo products retailer Shutterfly had the biggest percentage lost last week, followed closely by Netflix, which continues to get pummeled by investors for the negative reaction to its recent pricing changes.

Here are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:

• U.S. Auto Parts Network, 17.4%

•DemandTec, 8.8%

• Coastal Contacts, 6.9%

• Systemax, 5.3%

• NurtiSystem, 4.6%

Here are the Online Retail Index stocks that performed least well last week and the percentage decline in stock price for the week:

• Shutterfly, -13.3%

• Netflix, -12.4%

• LivePerson, -9.6%

• eBay, -8.1%

• American Greetings, -6.6%

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., DemandTec Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.


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