September 30, 2011, 4:24 PM snaps a picture of its redesigned web site

The new design features more editing tools and products.

Lead Photo adds more functions and products., the e-commerce and digital photo services arm of Ritz & Wolf Camera & Image, has a pretty clear picture of what it wants consumers to do with its latest site redesign: more shopping and sharing.

The new, No. 471 in the Internet Retailer Top 500 Guide, features an updated look, enhanced photo editing, extended product offerings and Microsoft’s latest Silverlight technology, which enables digital photo users to run richer Internet applications.

Specific new design elements include:

  • More products. New products available online include aluminum prints, 3D cards, animated cards, hard-cover calendars, mini-wall calendars, photo wrapping paper, note cards, stationery note pads, 5”x7” flat stationery cards and pre-printed envelopes. also now has the same inventory as Ritz & Wolf Camera’s network of 300 stores.
  • Expanded template selection. The updated features 50 new photo book layouts, more than 400 new greeting card designs and new calendar and collage choices.
  • Better editing tools. Users can edit photos using new tools that include text with photos, red-eye adjustments, clip art, speech bubbles, lighting and contrast. An enhanced photo book builder also allows users to change page layouts, zoom in on their work, and quickly and easily access all of their online photos without leaving their work area.
  • Rating system. A rating system gives users the ability to rate photos with a one-to-five star system, tag photos with keywords and add full text descriptions.

“The web site is both relevant and functional,” says Peter Tahmin, vice president of imaging and online. “The new experience is innovative, fun, easy-to-use and ties the in-store imaging experience of our more than 1,800 kiosks nationwide to the web for the first time.” generated web sales of $14 million in 2010. 

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