Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
Katie Mitic will help the e-marketplace focus on the future of e-commerce, eBay says.
Katie Mitic, who leads platform and mobile marketing at Facebook Inc., has joined the board of directors at eBay Inc., where she will help the e-marketplace company engage consumers on its retail e-commerce sites, eBay president and CEO John Donahoe says.
"Katie has great experience in building innovative global platforms, products and services,” Donahoe says. “Her expertise will be a tremendous asset for eBay as we focus on enabling the future of commerce and changing how consumers shop and pay with our global platforms."
As head of platform and mobile marketing for Facebook, Mitic is responsible for shaping and growing innovative products developed by the more than two million developers and businesses that interact with Facebook’s 800 million active users, eBay says in its announcement. These products include personalization and payment services tied to online game, and media and commerce activities offered through Facebook.
Prior to joining Facebook, Mitic was senior vice president of global product marketing at Palm Inc., the mobile device technology company that was acquired last year by Hewlett-Packard Co. At Palm, she oversaw hardware and software product management and marketing, and business and corporate development. She also expanded Palm’s product line and global market reach with the launch of new mobile devices, a mobile app store, and a global network of distributors and technology partners.
Earlier, Mitic was vice president and general manager at Yahoo Inc., where she managed businesses including Yahoo Mail, Yahoo Small Business and Yahoo Personals. Mitic has also been involved in a number of business startups and venture capital projects. She continues to serve as an advisor and director for several business organizations.
Mitic’s board appointment at eBay expands the company’s number of directors to 12.