Retailers shift their ad spending from TV, radio and print ads to digital ads.
The retail chain, eyeing e-commerce expansion, needs I.T. help.
Best Buy Co. said today it will go on an information technology hiring spree.
Hoping to boost its capabilities in e-commerce, business analytics and other areas, the consumer electronics retail chain expects to add at least 200 employees to its in-house I.T. staff that operates out of Best Buy’s Minneapolis headquarters.
Best Buy is No. 11 in the Internet Retailer Top 500 Guide.
The retailer plans to start advertising within the next several weeks for about 100 of the I.T. jobs. The retailer gave no complete timetable for its hiring plans, and no breakdown of what areas might gain the most I.T. help.
“As a technology company that operates across a variety of channels, we’re always looking for ways to better serve our customers and employees,” says Jody Davids, Best Buy’s chief information officer and senior vice president of global business services. “Bringing in the best and the brightest I.T. talent will help us to achieve our ongoing goals of providing a unique and engaging customer experience, whether in-store, online or across our mobile platforms.”
The retailer provided no further immediate comment. In March, Best Buy reported that web sales increased 14% in fiscal 2011 compared with fiscal 2010; Internet Retailer estimates that web sales accounted for 5% of the chain’s total sales in 2011, up from 4.4% the year before. Earlier this month, the chain launched an online marketplace, expanding its e-commerce presence.
Best Buy is not the only major retail chain that plans to beef up its e-commerce technology staff. Also this month, Staples Inc., which is No. 2 in the Top 500 Guide, and which had $10.2 billion in online sales last year, said it would triple the size of its e-commerce and information technology staffs for Staples.com within the next two years.