September 26, 2011, 2:11 PM

Former Musician’s Friend executive moves up the ranks at PennySaverUSA.com

So Young Park has been promoted to lead PennySaver’s online businesses.

Stefany Moore

Associate Director of Research

Lead Photo

So Young Park

Retail advertising portal PennySaverUSA has promoted So Young Park to executive vice president and general manager of its digital business, the company says.

In her new job, Park will oversee brand strategy, marketing, web technology, customer service, and revenue generation for PennySaverUSA's network of business-to-business and business-to-consumer e-commerce and mobile sites, including PennySaverUSA.com and SaverTime.com, PennySaver's new local daily deal site. Park was previously vice president of marketing and e-commerce for PennySaverUSA.com. She will also manage its web design and hosting subsidiary PowerSites, the retailer says.

Prior to joining PennySaver, Park held various positions at Musician’s Friend Inc., the online division of retail chain Guitar Center Inc. and No. 44 in Internet Retailer’s Top 500 Guide. Those jobs included director of e-commerce marketing and director of strategic initiatives, according to her LinkedIn profile.

From 1998 to 2006, Park was director of e-commerce and direct marketing at A&E Television Networks, where she was responsible for strategic planning, distribution, marketing, and operations for A&E and The History Channel’s online stores, print catalogs and direct response TV businesses.

PennySaver USA is a division of direct marketing company Harte-Hanks Inc.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement