September 26, 2011, 4:44 PM

Bing launches a deal aggregator

The search engine consolidates more than 200,000 offers in one place.

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Microsoft’s Bing search engine has created an offer aggregator that lets consumers browse and sort through more than 200,000 discounts available from around the country. Bing says it’s responding to the 87% of consumers who, in a recent Bing survey, said they’d increase their use of daily deals if they could find them in one place rather than sort through e-mails from multiple providers.

The aggregator, available at Bing.com/deals, includes offers from top daily deal companies such as Groupon and Living Social, and sale and discount information from individual retailers including Nordstrom Inc., Foot Locker Inc. and Macy’s Inc.  Nordstrom is No. 34 in the Internet Retailer Top 500 Guide. Foot Locker is No. 53 while Macy’s is No. 17.

Consumers can browse by product or service category, keyword and location to find deals most relevant to them. Smartphone users also can access the deals via Bing’s mobile site.

Comparison shopping site Pricegrabber.com launched a similar aggregator in June.

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