Retailers shift their ad spending from TV, radio and print ads to digital ads.
Amazon now offers 11,000 titles for streaming, a free service for Prime members.
Amazon.com Inc. today said it has signed a licensing agreement with Twentieth Century Fox that brings to 11,000 the number of movies and TV shows that members of the retailer’s Amazon Prime shipping program can stream for free. Consumers pay $79 per year for Amazon Prime’s two-day shipping program to which Amazon has been adding other perks.
Movies covered under the Fox deal include “Speed,” “Mrs. Doubtfire,” “Doctor Dolittle,” “Last of the Mohicans,” “Office Space,” “The Longest Day,” “All About Eve,” “9 to 5” and “Butch Cassidy and the Sundance Kid.” TV shows include “24,” “The X-Files,” “ NYPD Blue,” “Arrested Development” and “Buffy the Vampire Slayer.”
Amazon also has signed similar deals this year with Universal Pictures and CBS Corp. Amazon launched the streaming program, called Instant Video, in February. Consumers who are not members of Amazon Prime typically pay a $1.99 fee to watch a movie or TV show.
"We have received very positive feedback from Prime members about Prime Instant Video,” says Steve Oliver, director of video at Amazon.com. "Since the launch of Prime instant videos in February, we have more than doubled the library to 11,000 titles and will continue to add more of our customers' favorite movies and TV shows to Prime instant videos."
Amazon is No. 1 in the Internet Retailer Top 500 Guide.