Target also leads the pack when it comes to paid search spending, a new report finds.
Consumers can borrow Kindle e-books at 11,000 U.S. libraries.
Working to boost loyalty for its e-reading technology, Amazon.com Inc. is making Kindle digital books available to borrowers through 11,000 libraries in the United States.
Amazon, No. 1 in the Internet Retailer Top 500 Guide, says consumers can check out the e-books via their local library’s web site. After locating the desired book on the library site, the consumer selects the Send to Kindle function, which directs the consumer to Amazon.com, where he logs in. The book then is delivered via library Wi-Fi or downloaded to the device through its USB port. Consumers can use the service with their Kindle reading devices, Kindle mobile apps and the Kindle Cloud Reader, which enables consumers to read Kindle books instantly using only their web browsers.
Kindle users who borrow books in this way can use such standard Kindle features as margin notes, bookmarks and Facebook integration.
"This is a welcome day for Kindle users in libraries everywhere and especially our Kindle users here at The Seattle Public Library," says Marcellus Turner, city librarian for The Seattle Public Library. "We're thrilled that Amazon is offering such a new approach to library e-books that enhances the reader experience."