The high-end fashion retailer is piloting beacons in three stores, using the mobile technology to send shoppers directions to in-store events.
Don Jones, who will also be chief operating officer, worked for Target and Macy’s.
Frederick's of Hollywood Inc., which sells intimate apparel, said today it has hired Don Jones as president and chief operating officer. He comes from Pogan Retail LLC, a consulting firm he founded in 2003 and where he worked as CEO, providing advice to Liz Claiborne Inc. and other retailers.
Frederick’s is No. 270 in the Internet Retailer Top 500 Guide; Liz Claiborne is No. 340.
Frederick’s says Jones also has executive and managerial experience at several other large retailers, including Gap Inc. (No. 24 in the Top 500 Guide), where he was senior vice presidentt of stores and operations, and led the rollout of Gap Body, an intimate apparel and sportswear product line. He also worked for Target Corp. (No. 22), Macy’s Inc., (No. 17), Ikea (No. 238) and Filene’s.
"With his extensive experience in driving innovation and impressive track record for creating outstanding results, Mr. Jones is a valuable addition to our team as we revitalize our brand on an international scale,” says Thomas Lynch, the chairman and CEO of Frederick’s. “Most importantly, his in-depth knowledge of the intimate apparel and related products industry, including developing these divisions of major department stores as well as the rollout of Gap Body, will bring the fresh perspective we believe is essential to our future success.”
Frederick’s sells online as well as through catalogs and 123 retail stores.