The Top 500 apparel chain plans to expand its reserve online, pick up in store program, as well as its presence in China.
Web sales decline slightly for Shoes.com
Shoes.com accounted for 2.3% of total sales at parent company Brown Shoe.
E-commerce sales were down slightly for Shoes.com Inc., a unit of Brown Shoe Co., in the second quarter.
For the second quarter ended July 30, Brown Shoe reported:
- Sales from Shoes.com decreased 3.4% to about $14.3 million from $14.8 million in the second quarter of 2010.
- Total sales increased year over year 7.2% to $628.1 million from $585.8 million.
- Specialty retail sales increased 1.2% to $60.5 million from $59.8 million.
- Same-store sales increased 0.2%
- Net loss was $4.6 million compared with net earnings of $5.3 million.
Internet Retailer calculates Shoes.com, No. 137 in the Internet Retailer Top 500 Guide, accounted for 2.3% of total sales, compared with 2.5% in the prior year.
For the first two quarters:
- Sales for Shoes.com increased 3.2% to about $31.8 million from $30.8 million in the first two quarters of 2010.
- Total sales increased year over year 5.9% to $1.25 billion from $1.18 billion.
- Specialty retail sales decreased 0.2% to $120.3 million from $120.6 million.
- Net loss was $900,000 compared with net earnings of $15.3 million.
Internet Retailer calculates Shoes.com accounted for 2.5% of total sales, compared with 2.6% in the prior year. In the second quarter Brown Shoe acquired American Sporting Goods Corp., which manufactures athletic footwear brands And1, Avia and Ryka, for $145 million.