The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
e.l.f. Cosmetics implemented SLI’s Learning Search at the beginning of the 2010 holiday shopping season.
SAN JOSE, CA – September 6, 2011 – SLI Systems (www.sli-systems.com) today announced that e.l.f. Cosmetics (www.eyeslipsface.com) has dramatically increased conversions and page views per site visit using SLI’s full-service site search solution. Visitors to the e.l.f. Cosmetics e-commerce site who use the search box are three times more likely to convert than those who don’t. In addition, they view three times as many pages per visit and spend a far greater amount of time on the e.l.f. site.
Before choosing SLI Systems for site search, e.l.f. – which sells its products online and via major retailers such as Target – was using the default site search feature packaged with its e-commerce platform. The company specializes in affordable cosmetics that feature the benefits of higher-priced products. In 2010, e.l.f. Cosmetics celebrated its sixth anniversary in business and shipped its 2 millionth online order.
“Before bringing in SLI, we noticed that many customers were abandoning our site after conducting a search, and our customer service team had to spend significant time fielding questions about products that visitors should have been able to locate,” said Lesley Klein, director of ecommerce for e.l.f. Cosmetics. “We knew that we needed a robust site search solution that would deliver accurate search results.”
e.l.f. Cosmetics implemented SLI’s Learning Search at the beginning of the 2010 holiday shopping season. “The implementation was quick and seamless,” Klein said. “Since that time, we’ve attracted more customers to our site thanks to our marketing efforts, and with SLI in place, we know we’re offering a greatly improved shopping experience. In addition, the ability to create custom landing pages has helped us improve service to shoppers coming to us via search engines.”
Learning Search is part of SLI Systems’ full-service, customized site search, navigation and merchandising offerings. The solutions help online retailers like e.l.f. Cosmetics meet customer expectations for relevant results and information, and also promote particular products and brands, all based on previous visitors’ search and click-through activity. The solutions are dynamic, so results change as customer buying trends and search terms shift. Additionally, SLI’s offerings are backed by the company’s team of search and navigation experts, who oversee deployment of Learning Search and provide ongoing management and support.
“e.l.f. Cosmetics’ results show the positive impact of robust site search on the customer experience,” said Shaun Ryan, CEO of SLI Systems. “Shoppers who receive results that satisfy their searches will remain on a website longer, look at more pages, and purchase more products.”
About SLI Systems
SLI Systems provides full-service, customized, on-demand solutions for site-search, navigation, merchandising, and user-generated SEO. SLI Systems’ solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and increasing site conversions. Unlike traditional search and merchandising software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company with offices in San Jose, California; London; New Zealand and Australia. For more information, visit www.sli-systems.com , or read the company’s blog at http://blog.sli-systems.com/, watch the SLI YouTube Channel at http://www.youtube.com/user/SLISiteSearch, follow SLI on Twitter at http://twitter.com/slisystems or listen to SLI hosted e-commerce podcasts at http://www.ecommercepodcast.com/.