September 8, 2011, 1:48 PM

A skydiver mid-flight books a room on the mobile app

The company hopes its new ad campaign will drive travelers to m-commerce.

Lead Photo

A skydiver books a room while freefalling to promote the company's mobile commerce app.

Need a place to land for the night? hopes its new marketing campaign featuring a skydiver booking a hotel room with’s mobile app while plummeting toward the ground will get consumers to use the app.

The marketing campaign features noted skydiver J.T. Holmes booking the room via an iPhone strapped to his hand while falling from 15,000 feet at 115 miles per hour. To demonstrate success, a hotel employee confirms the reservation once Holmes lands. The stunt is a live-action version of an animated commercial produced by

The campaign includes display ads, social media and a microsite accessible from featuring the commercials and links to the iPhone and Android versions of the mobile app.

“Our customers are increasingly relying on mobile devices to play, work, shop and book travel while on the go,” says Vic Walia, senior director of North America brand marketing. “The mobile booking app helps our customers to make fast last-minute bookings, allowing them to create a malleable travel itinerary, open to last-minute changes.”

Consumers have downloaded the app more than 1 million times, the company says.

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