September 8, 2011, 1:36 PM

This Amazon-affiliated site will certainly toy around with e-commerce

Quidsi’s upcoming will sell more than 20,000 toys. 

Lead Photo

Quidsi Inc., a wholly owned subsidiary of Inc., plans to add another e-commerce site to its lineup. The company says, a toy e-retail site, will debut soon and carry more than 20,000 products, ranging from well-known brands to specialty items. Quidsi already sells toys through its e-retail property., Quidsi’s flagship site, is No. 72 in the Internet Retailer Top 500 Guide., No. 1 in the Guide, completed its $500 million acquisition of Quidsi in April. Quidsi also operates, and, a pet supply site that made its debut in July.

Like its sister sites, will offer free two-day shipping on all orders of $49 or more, according to terms listed on It also will have a 365-day return policy. Quidsi calls “a happy place to shop for toys.”

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