September 7, 2011, 4:15 PM

CityPass targets travelers as they are out and about

Travelers now can buy discount attraction tickets on their mobile phones.

Lead Photo

Travelers can shop for discount admission booklets from their mobile phones with the new mobile-optimized web site.

Tourists traipsing through New York looking for affordable prices to get into the city’s myriad attractions can’t bring along their PCs to use the web to hunt down deals. But they can bring along their smartphones, and they can use their devices to access the new mobile commerce site from CityPass, which offers discounts on admission to attractions in New York and other cities.

CityPass says its combined ticket price beats buying separate tickets. For example, a New York CityPass costs $79 per adult and includes admission to the Empire State Building, The Museum of Modern Art, the Metropolitan Museum of Art, the American Museum of Natural History and a choice of two other venues. If purchased separately, the combined entry fees total $155, CityPass says.

The mobile-optimized web site has the same features as the CityPass e-commerce site, including the ability to compare prices, read reviews, research attractions and watch destination videos. Users also can pull up destination maps and transportation options.

The mobile site’s home page features the same list of destinations, including Atlanta, Boston, Chicago, Hollywood, Houston, New York, Philadelphia, San Francisco, Seattle, Southern California and Toronto. Tapping on a city displays the booklet price below with the included venues, such as a three-day pass to Disneyland and the San Diego Zoo.

Consumers buying through the mobile CityPass site must take their e-mailed order receipts to one of the venues to exchange it for a CityPass booklet. Or, purchasers can request CityPass mail them the booklet for later use.

“CityPass mobile was designed to give travelers an additional layer of customer service that’s available 24/7,” says Mike Morey, CityPass’s co-CEO.

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