95% of the orders at Hallmark Business Connections are processed online, CEO Tressa Angell says.
Two students already have used the 57% discount to enroll in a teaching course.
National Louis University hopes to attract students for its masters of arts in teaching program through online daily deals.
The Chicago-based university today launched a Groupon offer for a three-credit introduction to teaching graduate-level course; the class typically costs $2,232, but students using the discount voucher will pay $950, a 57% discount. The class is open to students with undergraduate degrees and aims to give them an idea of what to expect from the university’s two-year graduate program.
"We realize in order to thrive in the competitive environment of higher education, we need to be where our students are and speak to them in a way they are used to speaking,” says Nivine Megahed, president of National Louis University. “Many of our potential students receive daily e-mails from Groupon.”
The offer can help potential graduate students determine whether they want to devote the time and resources necessary to obtain a master’s degree, she says.
Ten hours after the offer became available, two consumers had bought the deal. The university will offer the discount until Tuesday.
The offering is the first time a higher education institution has used Groupon to attract potential students, says a Groupon spokeswoman.
"This is the type of experience you could only find on Groupon," she says. "We're constantly looking for innovative organizations like National Louis University to help subscribers discover new passions and pursue their interests. This is a great way to explore a career in teaching and determine if it's something you'd like to pursue."