The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The offer is available to customers in 48 states for orders over $25.
Bulbs.com, an online retailer of bulbs and light fixtures, has introduced a long-term free shipping offer for customers in the 48 contiguous states in the U.S. Under the program, customer orders of more than $25 will ship for free.
Bulbs.com, No. 493 in the Internet Retailer Top 500 Guide, implemented the program earlier this week after customer satisfaction research showed shoppers valued a free shipping program, says Mike Connors, Bulbs.com CEO.
“The customer response to the $25 free shipping test offer was overwhelming and it has had a very positive effect on our business,” he says. Connors declined to offer specific results so far.
To receive free shipping, shoppers must enter the promo code FREESHIP25 during checkout. Orders ship from the Bulbs.com warehouse in Worcester, MA, and typically arrive in one to three business days via FedEx Ground services.