Web-only retailers, including Amazon, accounted for 42% of sales of all retailers ranked in the Read Now
Developed in-house, buying guides try to answer all of a shopper’s potential questions.
Build.com Inc. has released a buying guide video series designed to address every potential question a shopper might have about a Jacuzzi tub. The video is available on Build.com sites and YouTube.com.
Build.com, which operates multiple niche home improvement sites such as LightingDirect.com and FaucetDirect.com, developed “Jacuzzi University” in collaboration with Jacuzzi, the manufacturer of hot tubs, bath tubs and related products. Build.com, No. 80 in the Internet Retailer Top 500 Guide, has shipped more than 25,000 Jacuzzi products in over 10 years.
“Instructional and marketing videos are common, but rarely do you find media that also targets shopping,” says Zak Kerns, Jacuzzi brand manager at Build.com. “I looked at the sticking points our customers have while shopping Jacuzzi tubs, and used these as the framework for the video series.”
The in-house media team at Build.com did the scripting, filming and editing of the Jacuzzi buying guide. Shoppers can view the entire series in about 15 minutes. The video series can be found by typing Jacuzzi University into the search bar at Build.com, FaucetDirect.com, Faucet.com and YouTube.com.