While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
The travel site sells vacation trips to global destinations.
Jetsetter, a members-only travel site that also offers flash sales, has updated its iPhone and iPad apps with the aim of making it easier for travelers to find the perfect vacation getaway. Enhancements include the addition of 360-degree images, and the ability to translate directions into multiple languages and to download maps for viewing when the phone is offline.
The updated app’s 360-degree images are available for many destinations; for example, an app user can view the entryway and a suite at the Malibu Beach Inn as if she were walking around it. Once the 360-degree image is open, the user taps left, right, up or down to rotate the image. Consumers with iPhone 4 devices, which contain gyroscopes, need only tilt the device to pan the image.
The language tool for directions helps Jetsetter users who may need help finding their hotel, a hospital or airport, Jetsetter says. The app can translate directions into Spanish, German, Chinese, French, Greek, Italian and Thai, making it easier for a local to point the traveler in the right direction.
The other major update to the free app is the ability to download destination maps and itineraries. This is useful when the device is out of wireless range, Jetsetter says. Users have the option to download this data and store it within the app.
Jetsetter also tweaked the search function for mobile users who now can flip through results without having to return to a results page. A tap on an arrow pointing left or right will rotate through the individual results. Jetsetter also added a sort-by-price feature and the ability to share destination information via Facebook, Twitter or e-mail.
Gilt Groupe Inc., No. 49 in the Internet Retailer Top 500 Guide, owns Jetsetter.