The acquisition will add more than 300 products to L’Oreal’s lineup.
The financing round was led by Tandem Expansion, a private growth capital fund.
San Francisco, California—August 16, 2011—Today at the Search Engine Strategies conference in San Francisco, Acquisio, makers of the leading performance marketing platform for agencies, announced it has completed a $12.1 million equity financing round led by Tandem Expansion, a private growth capital fund.
“Acquisio’s founders and management come from agencies, they understand what it takes to create competitive advantage for agencies, and they’ve built that into their product. We’ve watched over the last two years as Acquisio has become the platform of choice for the world’s top advertising and interactive agencies and we have the utmost confidence that our investment will help an exceptional management team further accelerate the Company’s growth and success, “said Sandy Scott, Principal at Tandem.
Acquisio’s performance marketing platform allows agencies to purchase, track, manage, optimize, and report on media across all channels, including search, display, and social media. Acquisio automates many of the tedious tasks associated with campaign management, saving time and money and allowing agencies to more easily scale and increase profitability. Acquisio’s client-ready reports and its integrated platform allow marketers to more effectively and efficiently manage a variety of client campaigns without overlooking opportunities or ignoring potential issues.
Acquisio’s laser-like focus on developing solutions for digital, traditional, and search engine marketing (SEM) agencies has had an extremely positive impact on the company’s growth and continued success. In the past year the company’s revenues have doubled and the number of brands managed via the Acquisio platform now tops 7,000, with more than 2,800 users.
“Acquisio is well on its way to breaking sales and revenue records once again in 2011, as we continue to build on our leadership position in the performance marketing and campaign management platform space,” said Marc Poirier, co-founder and CMO of Acquisio. “The investment by Tandem will allow us to make massive staffing increases in sales and account management positions, as well as additions to our product team. By ramping up in these critical areas, we’ll be better able to gain additional market share and provide even better service for current and future customers, while ensuring that our product development cycle continues to meet the evolving needs of our growing client base. We’re also going to be opening several new offices across the globe.”
Tandem is a growth equity investor that makes significant minority investments in Canadian businesses. Tandem is committed to helping Canadian technology companies and their management teams reach their full potential. Beyond capital, Tandem helps to make things happen by contributing its experience in building companies, its relationships and its proven ability to create value. Tandem values integrity, trust, openness and long-term relationships. For more information regarding Tandem, and to contact the Fund regarding investment opportunities: www.tandemexpansion.com.
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media. Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities.
With more than 2,800 users and 7,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognized performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.
The company is based in Montreal, Quebec with satellite offices in Seattle and London. For more information, visit www.acquisio.com.