The acquisition will add more than 300 products to L’Oreal’s lineup.
Anurag Wadehra joins the personalization firm from marketing agency Adchemy.
Baynote Inc., which sells e-commerce personalization software, has hired Anurag Wadehra as chief marketing officer.
He comes from digital marketing agency Adchemy, where he was senior vice president of marketing and product management. Previously, he oversaw marketing and product management for data integration software company Siperian, which was bought by Informatica in January. Wadehra also was founder and CEO of Chingari, a provider of customer feedback management software. He also has worked as brand manager for The Procter & Gamble Co., Baynote says.
“Anurag brings a unique perspective and expertise that will be critical in driving strategic marketing initiatives and growth for Baynote,” says Doug Merritt, Baynote CEO. “I have no doubt in his ability to lead innovative new programs for Baynote, as well as foster our ecosystem of customers and partners to build on our strong marketplace momentum.”
In January, Baynote announced Merritt’s hiring and said it had raised $13 million in new funding; the company said it would use the funds to sell its services to more industries. Baynote’s technology predicts web user intent based on the behavior of others so that e-retailers can make appropriate product recommendations.