Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
Amazon also says it will offer daily deals for purchases on its affiliated e-commerce sites.
Amazon has begun offering its AmazonLocal daily deal e to consumers in New York City. The web retailer, No. 1 in the Internet Retailer Top 500 Guide, also said today that it will begin offering AmazonLocal daily deals for purchases on Amazon.com, MyHabit.com and other Amazon-owned sites. The moves come a day after Amazon launched daily deals for e-books purchases.
“Since our initial launch in Boise in June, AmazonLocal has rapidly expanded to 30 distinct locations in 10 states,” says Mike George, vice president of AmazonLocal. Last month, AmazonLocal, which like similar services offers discounts on retail purchases, restaurants and entertainment, expanded to another big city, Chicago. AmazonLocal already operated in Southern California.
New York deals include 50% off tickets to the new Cirque du Soleil show, called Zarkana, and 74% off one month of unlimited hot yoga classes at Bikram Yoga Harlem.
Amazon today also said it will soon offer through AmazonLocal discounts for purchases on Amazon e-commerce sites. Those discount offers will include $25 for $50 to spend on jewelry and watches at Amazon.com, $40 for $80 to spend at MyHabit.com, a private-sale site that focuses on fashion, and $25 for $50 to spend at 6pm.com, a shoe and apparel site.
Amazon yesterday launched Kindle Daily Deal, which are daily discounts for e-books sold through the Kindle Store at Amazon.com.