More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Well-known tailor finds ChannelAdvisor is perfect fit for expansion.
London, UK – 25 August 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that Savile Row Co has experienced incredible growth since expanding its business onto the US marketplace Amazon.com. The company expanded onto Amazon.com in April and experienced growth of 120% between May and June.
Savile Row Co has been using ChannelAdvisor’s award-winning Marketplaces and Comparison Shopping solutions since 2009. The retailer was already successfully listing on Amazon.co.uk and eBay.co.uk when it decided to look for opportunities to grow and expand its online business. Following a strategic discussion Savile Row Co and ChannelAdvisor pursued expansion into the US market with Amazon.com increasing visibility, brand awareness and revenue.
“We have had a great relationship with ChannelAdvisor for the past two years,” commented Mkwama Ndeti, Savile Row Co’s marketing manager. “We trust their advice on strategy, which has really paid off with our expansion. Our e-commerce business has accelerated to a level that we have never before experienced. Expanding into Amazon.com has been so seamless that we will be expanding to eBay Australia in the coming months.”
With an annual turnover of £17M, the Savile Row Co is based in the heart of Savile Row and has been creating tailored clothing since 1938. A medium-sized family business, Savile Row designs and produces clothing and accessories that are sold in over 30 countries worldwide.
“Savile Row Co is a well-known and respected tailor with a great future in e-commerce,” said ChannelAdvisor EMEA managing director James Scott. “Seeing positive results in the UK and now abroad, Savile Row Co is well-positioned for further expansion. We look forward to continuing our partnership and helping Savile Row build a global online footprint.”
Savile Row Co is one of the many leading brands that trust ChannelAdvisor’s solutions to drive their online performance. Other ChannelAdvisor customers include B&Q, Ann Summers, Boots and New Look.
ChannelAdvisor is a global e-commerce platform provider that helps retailers sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2010, ChannelAdvisor managed more than GBP 1.7 billion in annual gross merchandise value (GMV) on behalf of retailers of all sizes including Joe Browns, Republic Retail, Speedo and Carphone Warehouse. ChannelAdvisor’s European headquarters are located in London, United Kingdom, with additional offices in Ireland and Germany; global headquarters are in North Carolina, USA, and other offices are located in New York, Seattle and in Australia. For further information, visit www.channeladvisor.co.uk.