Groupon says its focus is on the bottom line, rather than top-line growth.
Jeff Carey and Brent Williams will help the digital marketing firm refine its offerings.
Knotice this week said it had made two senior hires. Jeff Carey becomes director of analysis and strategy for the direct digital marketing firm, while Brent Williams takes over as director of professional services.
Carey worked as senior director of marketing science for cable and Internet firm Charter Communications. He also held marketing and business intelligence positions at Dell Inc., No. 4 in the Internet Retailer Top 500 Guide, and Bass Pro Shops; Bass Pro Outdoor Online LLC is No. 86 in the Top 500 Guide. At Knotice, Carey will oversee marketing efforts involving segmentation, modeling and data analysis.
Williams was vice president of interactive marketing for KeyBank, a financial institution. He also was manager of Internet strategy and solutions for KraftMaid Cabinetry, a manufacturer of cabinets, and senior user experience advocate for Progressive Insurance. He will help to develop growth strategies for Knotice.
“I am pleased to welcome both Jeff and Brent to the Knotice team. Drawing on their wealth of expertise, we will continue to help our customers achieve exciting levels of success with their direct digital marketing efforts,” says Brian Deagan, CEO and co-founder of Knotice.