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Amazon launches its latest daily deal venture, this one for e-books.
Another day, it seems, and another online daily deal program. Only this one comes from the giant of web retailing, Amazon.com Inc., and involves discounts for its electronic books.
Amazon, No. 1 in the Internet Retailer Top 500 Guide, today launched the Kindle Daily Deal. Seven days a week consumers can buy e-books at discounts, an Amazon spokeswoman tells Internet Retailer. Deals go live at 12 a.m. Pacific time and last for 24 hours.
Today’s offer was $1.39 for Kate Dicamillo's “The Miraculous Journey of Edward Tulane.” The title is normally priced at $5.59.
Consumers can sign up to receive the deals by following Kindle on Twitter or Facebook, through the Kindle deal site, www.amazon.com/kindledailydeal, or through the Kindle homepage, the spokeswoman says.
The daily deal offering comes as Amazon competes more fiercely with Apple Inc., No. 3 in the Top 500 Guide, in the electronic book space. Amazon earlier this month released Kindle Cloud Reader, which enables some consumers using Apple’s iPad to buy from the Kindle Store without Amazon having to pay the 30% commission charged by Apple for sales through apps.
And in late July, Amazon expanded its AmazonLocal daily deal service to Chicago after already offering the Groupon-like discounts to consumers in Southern California, parts of southern Florida, Boise, ID, and the Seattle and Tacoma areas in Washington.
Amazon last year also invested $175 million in Groupon rival LivingSocial.