August 24, 2011, 5:09 PM

Google makes its +1 button more like the Like button

When a consumer clicks on the button he can share that information on Google+.

Lead Photo

In a move that makes its social offerings more like Facebook, Google Inc. today linked its +1 button to its social network Google+.

The +1 button, which, according to Google appears on more than 1 million sites, had only enabled a consumer to influence the search results her friends will see on Google, including promoting products she likes.

Now when a consumer clicks the button she can click to share that content on Google+. She can also add a comment, as well as select which circle she chooses to share the content with.

“Clicking the +1 button is a great way to highlight content for others when they search on Google,” writes Vic Gundotra, senior vice president of engineering, in a blog post. “But sometimes you want to start a conversation right away—at least with certain groups of friends.”

Google is also enabling retailers and other publishers to tailor the content that appears when a consumer clicks the +1 button. That content, which Google calls +Snippet, is usually a link, image and description.

“+Snippets let you put your best face forward by customizing exactly what appears when your content is shared,” writes Daniel Dulitz, Google’s group product manager in a blog post. “For example, if you’re running a movie review site, you might want visitors to share posts containing the title, movie poster and a brief synopsis.”

comments powered by Disqus




From The IR Blog


Anna Buchalova / E-Commerce

Four e-commerce metrics that can help increase ROI

Many e-retailers focus on conversion rate, but here are four less-obvious ways to analyze your ...


Ori Marom / E-Commerce

Can stores survive by becoming digital marketplaces?

Kiosks in stores could offer access to competitors’ online inventory, with the store getting a ...