Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
With the acquisition, Backcountry now operates five e-commerce sites for bikes.
Backcountry.com today said it had bought specialty bike e-retailer CompetitiveCyclist.com. Backcountry.com did not say how much it paid for the company.
With the acquisition, Backcountry now operates five e-commerce sites related to bikes, the retailer says. Backcountry says it will continue operating CompetitiveCyclist.com, which began selling online in 1996, and that CompetitiveCyclist.com’s founder and CEO, Brendan Quirk, will become the general manager of Backcountry’s bike division. Backcountry CEO Jill Layfield says Quirk brings invaluable bike expertise and operational experience to Backcountry.
Backcountry also operates high-end bike e-retailer RealCyclist.com and dirt bike e-retailer HuckNroll.com, and two bike-focused deal-of-the-day sites at Bonktown.com and Chainlove.com. Backcountry.com is owned by Liberty Media Corp., No. 8 in the Internet Retailer Top 500 Guide.
“Backcountry.com recognizes Competitive Cyclist’s core understanding of the bike industry and we recognize Backcountry.com’s proven e-commerce capabilities,” Quirk says. “We’re going to work together to accentuate and build upon our strengths, with the wants and needs of our customers always in mind. This is a new phase for Backcountry.com and Competitive Cyclist and we’re confident that what will come of our new relationship will be a better online experience for cyclists.”