The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Shopatron created and hosts Grover Pro’s new online store, which highlights the company’s entire product line.
San Luis Obispo, CA, August 16, 2011 – Grover Pro, world-renowned manufacturers of professional quality percussion instruments, is now selling online using Shopatron’s eCommerce solution designed specifically for branded manufacturers. Shopatron created and hosts Grover Pro’s new online store, which highlights the company’s entire product line. The store works with Grover Pro’s retail partners, allowing the brand’s authorized dealers to fulfill the online orders for products they have in-stock.
Grover Pro’s instruments are endorsed by many of the world’s top percussionists and percussion educators. Their instruments can be heard on film scores like Harry Potter, Broadway shows like Lion King, and with top artists like Jason Aldean. The company plans to raise brand awareness and increase online and in-store sales through their Shopatron-enabled online store at shop.groverpro.com.
“Shopatron is a great solution for us,” says Neil Grover, Grover Pro’s founder & CEO. “It allows us to take advantage of the opportunity to capture online customers, while still supporting our retail base. Plus, we can expand our retail distribution by showing other music retailers that already work with Shopatron that there are sales for Grover Pro products available in their local market.”
“Shopatron provides the perfect eCommerce solution for brands that want to sell online and still grow their retail distribution,” says Shopatron Founder and CEO, Ed Stevens. “Manufacturer online stores like Grover Pro’s typically experience substantial sales increases in the first year, with both in-store and online sales showing double-digit growth.”
In the second quarter of 2011, Shopatron brands in the music industry experienced 31% year-over-year sales growth, far outpacing both in-store and industry online sales numbers. For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.
About Grover Pro PercussionIn 1979, Boston Pops percussionist Neil Grover created a triangle that redefined the expectations of professional percussionists. Today, Boston-based Grover Pro Percussion is one of the world's leading and most respected percussion manufacturing companies. They set the standard for high quality orchestral and symphonic percussion including tambourines, triangles, snares, woodblocks, log drums, temple blocks, mallets, and more. Grover Pro was founded on the belief that in order to sound your best, you have to utilize the best equipment available. Their products are acclaimed by percussionists throughout the world and are played by those seeking instruments that are "state-of-the-art". For more information visit: http://groverpro.com/
Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company’s sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.
With Shopatron's eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron’s solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.
Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.