The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
AudetteMedia’s chief becomes president of RKG, which specializes in paid search marketing.
Online marketing firm The Rimm-Kaufman Group LLC today strengthened its search expertise with the acquisition of search engine optimization firm AudetteMedia. Rimm-Kaufman did not say how much it paid for the company.
Its president and chief strategist, Adam Audette, becomes president of Rimm-Kaufman; AudetteMedia’s other employers also will become RKG staff members. Rimm-Kaufman will keep its headquarters in Charlottesville, VA, with AudetteMedia’s offices in Bend, OR serving as Rimm-Kaufman’s West Coast base. Rimm-Kaufman also has an office in Boston.
Rimm-Kaufman specializes in paid search marketing but also offers services in multichannel attribution management, social media advertising, display advertising and comparison shopping engine management. The acquisition enables Rimm-Kaufman to add SEO experts and expand its marketing services to retail, travel, educational and other clients.
"Advertisers are looking for an end-to-end online marketing service provider." says George Michie, CEO of Rimm-Kaufman. "As RKG expands to provide a more complete set of services, we continue to raise the bar in technology, service and results."
The acquisition comes amid an eventful few months for The Rimm-Kaufman Group, founded in 2003. In June, the company hired Paul Wilson as executive vice president of client development. He will oversee the expansion of services into more vertical markets. In May, Rimm-Kaufman hired former Google senior agency sales associate John T. Shea as vice president of strategic accounts.