The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
StrongMail appoints a vice president for agency services
Christopher Marriot will help the e-mail marketer manage its recently launched division.
He has held marketing positions at such firms as Digital Impact and Euro RSCG. In his new job, he will manage StrongMail's New York-based agency services division. Most recently, he was vice president of global agency services at Acxiom, a marketing agency.
"Having access to proven and comprehensive marketing services has become critical for companies," says Sam Cece, CEO of StrongMail. "With Chris heading up our agency services, we will be able to draw on his extensive background to create new and enhanced services that will enable our customers to be even more successful with StrongMail's digital marketing solutions, whether that means high-level strategic guidance or full-service, multichannel execution."
StrongMail’s agency services team, which launched full-time in 2010, serves brands such as Travelocity, InterContinental Hotels Group and Discover Financial Services.
"I've been impressed by the quality of work and results that StrongMail's in-house experts have been able to produce for its customers, and I look forward to playing a key role in the continued success of StrongMail's agency services," says Marriott. "In order to perform in the ever-evolving world of digital marketing, companies need to continually optimize programs and adopt new tactics, and that's exactly the kind of help that StrongMail provides."