A sampling of e-retailer and vendor announcements from the NRF show floor this week.
Easy2 Technologies, a leading provider of interactive merchandising content and technology, announces that mobile demos are now available to manufacturers and retailers that want to extend their reach into the store aisle.
August 15, 2011 - Cleveland, OH – Easy2 Technologies, a leading provider of interactive merchandising content and technology, announces that mobile demos are now available to manufacturers and retailers that want to extend their reach into the store aisle. Easy2’s mobile demos help consumers learn more about products by allowing them to interact with educational and engaging content such as image galleries, features and benefits, 360° rotations, and videos which reduce buyer hesitation and gives consumers the confidence to buy, online or in-store. Easy2’s mobile demos join the company’s mobile product selectors in an ever-growing mobile offering.
“The market is rapidly shifting toward mobile product research and shopping, and our manufacturer and retail partners realize that to remain competitive, they need to be mobile,” said Jerry Spelic, Easy2 Director of Marketing. “Interactive tools such as mobile demos help consumers choose the right product, both before the sale and in the aisle. For manufacturers and retailers looking to match their customer’s mobile behavior, mobile demos should be an essential part of their strategy.”
Consumers are increasingly using their mobile device to access information and enhance their shopping experience. 48% of all U.S. consumers are using their mobile device to research and browse products and services and an amazing 55% of smartphone owners use their device while shopping, 44% of which are scanning QR codes and MS tags to learn more about products in-store.
“Easy2 mobile demos are very useful; from point-of-purchase to media outreach, they help to better demonstrate the features and benefits of new product launches,” according to Linda Mueller, Web Specialist with Skil Tools.
“Easy2’s mission is to make it easy for our partners to sell more products by making the consumer experience better - everywhere they shop. Our mobile demos are the latest example of how we do that,” Spelic said.
For more information on Easy2’s mobile demos, please contact Easy2 at email@example.com, 216.812.3200 or 877.299.3366.
About Easy2 Technologies: Easy2 (www.easy2.com) provides online and mobile merchandising content and technology for leading consumer products manufacturers and retailers, including Lowe's, Sears, Toys 'R Us, DeWALT, Britax, D-link and over 150 others. Easy2 was recently named the #2 rich media provider to the Internet Retailer Top 500.
Jerry Spelic, Director of Marketing