August 11, 2011, 11:33 AM

Shopkick adds a dozen big names to its location-based program

And it reports more than 6.5 million product bar code scans through its app.

Lead Photo

The shopkick mobile app enables shoppers to scan the bar codes on select products to earn rewards points.

Location-based shopping app shopkick, which gives shoppers with its app on their smartphones reward points when they walk into participating stores, has announced 12 big name brands have joined its partner alliance advertising program, which showcases products in the app. The brands are CoverGirl, Disney, General Mills, Levi’s, Libman, Mead Johnson, Meguiar’s, Mr. Clean, Olay, Revlon, Tilex and Trident.

Further, Shopkick has revealed that consumers have made more than 6.5 million product scans on its built-in bar code scanner. Retailers and brands that sign up with shopkick can elect to have their products included in shopkick’s scanning program, which today includes companies with products in more than 250,000 stores. Kraft Foods, Procter & Gamble, Unilever, HP and Intel are among the participants in this program.

“Shopkick really gets how important it is for consumers to touch, see and feel the product and the role it plays in driving sales,” says Ed Kaczmarek, director of innovation, new services, at Kraft Foods. “Through shopkick we can guide shoppers to our products on the store shelves and then reward them for checking them out.”

Consumers get reward points when they check in at a store, and additional points if they scan a product. Shoppers can scan specific products at any store, not just a shopkick partner store; shoppers earn points for a scan at any location. Consumers can redeem points through shopkick for gift cards, song downloads, movie tickets, hotel vouchers, Facebook credits, charitable donations and more.

Shopkick users also can view recipes, watch videos, answer questions, go on scan missions and more. This, the company says, prompts frequent exposure to brand products and results in powerful analytics insights for retailers and brands on what drives customer engagement and decisions.

The most popular category of scanned items is electronics, closely followed by food and beverage. Four of shopkick’s retail clients—Best Buy Co., Target Corp., American Eagle Outfitters Inc. and Macy’s Inc.—are among the top 10 stores where the most product scans take place. There are more than 2,500 retailer store and 160 mall locations that participate shopkick’s program, deploying sensors to detect when consumers with the shopkick arrive on their premises.

“Shopping and the ability to influence the path to purchase are being redefined by mobile,” says Jeff Sellinger, co-founder of shopkick. “For the first time, a brand has the opportunity to have a dialogue and direct a conversation with shoppers that starts outside the store, continues into the store, at the aisle, and ultimately when the product is in hand.”

Shopkick reports its app is used by more than two million consumers.

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