Retailers shift their ad spending from TV, radio and print ads to digital ads.
The three retailers shared the lead in July availability testing, says Compuware Gomez.
Apple.com, Overstock.com and Williams-Sonoma.com placed first among large retailers in July web site availability tests, says Compuware Gomez. Last month, online shoppers using Internet Explorer could access Apple.com 100% of the time. Overstock.com and Williams-Sonoma.com tied with the top availability ratings—99.99%—in Firefox testing.
Dell.com, OfficeMax.com and Sears.com tied for second in Internet Explorer tests with a score of 99.99% availability, and three tied for fifth place at 99.98%: Gap.com, Staples.com and Williams-Sonoma.com.
In Firefox testing, HPShopping.com and OfficeMax.com tied for third place at 99.98% availability, and Dell.com and Target.com tied for fifth at 99.95%.
The average Internet Explorer availability for the 19 retailers measured in July was 99.85%, according to the Compuware Gomez Benchmarks study. The average Firefox availability for the same group of retailers last month was 99.76%.
Availability represents the percentage of tests that correctly load.