An executive from Rainbow Shops discusses email marketing tactics and results at Shop.org.
The site outage hit Monday afternoon after early-morning site work.
Problems during site maintenance resulted in an e-commerce outage yesterday for American Eagle Outfitters Inc., according to the retailer, which is No. 57 in the Internet Retailer Top 500 Guide.
A spokeswomen for the online apparel retailer says the unplanned outage lasted from 11:15 a.m. Eastern time until 5 p.m. on Monday, after American Eagle ran into unspecified problems during planned site maintenance.
According to web site performance monitoring firm AlertBot, the maintenance began at 4:05 a.m., with the site displaying a “Be right back” message until 6:12 a.m. But shortly after the site went back up, an AlertBot spokesman says, it experienced intermittent outages that lasted until 7 a.m. Eastern time today. AlertBot says that in total, the site was down for at least 16 hours.
“For two-thirds of the downtime, American Eagle did have up a page that allowed visitors to enter in their e-mail address with the promise to contact disappointed visitors once the site cam back up,” the AlertBot spokesman says. “For the other third of the down time the site was completely down with visitors seeing a ‘The page cannot be found’ error page.”
American Eagle confirmed that it sent e-mails to shoppers who visited the site informing then the site was back up, but the retailer provided no further details about the outage or about lost online sales. “We apologize to our customers for any inconvenience,” the American Eagle spokeswoman says.