The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Park & Bond will feature a GQ store and virtual fitting room technology.
Gilt Groupe Inc. this week launched its luxury and fashion site for men, Park & Bond. Though Gilt normally sells products at deep discounts for limited period of times, the apparel, shoes and accessories at ParkandBond.com sell at full retail prices.
Earlier this year, when Gilt announced plans to launch Park & Bond, the flash-sale retailer said it was encouraged to offer more men’s products because of the success of Gilt Man, the company’s flash-sale site for men. "Park & Bond is tailored to the specific needs and wants of the American male luxury customer," says president John Auerbach. "The site provides a unique one-stop shopping experience, giving men immediate access to their favorite brands alongside a wealth of trusted information and guidance to help them look and feel their best."
Gilt is No. 49 in the Internet Retailer Top 500 Guide.
Gilt says that visitors to the Park & Bond e-commerce site soon will be able to shop from an online store associated with men’s fashion magazine GQ; the magazine’s editors will select the products for sale within that store. The GQ store is scheduled to debut on Aug. 16 as a sub-domain of ParkandBond.com. Also in line with Gilt’s strategy of combining e-commerce with editorial content and guidance, Park & Bond will offer profiles, trend stories, how-to advice and other such fashion-related features.
Park & Bond also will offer consumers virtual fitting room technology from Fits.me. Shoppers can enter their measurements to see how merchandise looks on virtual mannequins.
The new e-commerce site sells products from some 100 brands, Gilt says.