Retailers shift their ad spending from TV, radio and print ads to digital ads.
E-commerce video keeps visitors on the site longer, enhances the online shopping experience and increases customer engagement.
August 8, 2011 - London UK - Powa, (http://www.powa.com) the world's only 100% secure content and commerce PCI level 1 compliant platform has partnered with vzaar, (http://www.vzaar.com )the leading online video hosting platform for eCommerce and business video, to provide a total integrated solution for web businesses of all sizes.
"Online Video has become an essential aspect of eCommerce and online marketing," says Stephen McCluskey, CEO of vzaar and online marketing expert. "Nothing sells better than video - online customers want to see the product in action, they want to know how it works and what it does. Nothing does that better than web video." eCommerce video keeps visitors on the site longer, enhances the online shopping experience and increases customer engagement. In addition, video supports SEO, increasing ranking within search engine results. "Our clients, online marketers of all types and sizes, have told us that their customers love video. They have found that customers who watch the videos first are much more informed and much more ready to buy," states Steve Emecz, VP of Business Development EMEAat Powa. "In addition to increasing overall sales, there is an accompanying reduction in customer service and sales calls - fewer basic calls asking about how the products work and what they do." Internet Retailer Magazine reported that visitors who view product videos are 85% more likely to buy than visitors who do not. Comscore has said "Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors."
"We are very happy with the results of video on our Powa powered websites," says Mark Stewart, CEO of Stewart Golf (www.stewartgolf.co.uk). "We started using video to show how our lines of motorized golf trolleys operate. The results have been astonishing. Golfers see it in action and then want to buy it!" See this Stewart Golf case study for additional info http://vzaar.com/case_study/stewart_golf Mark adds that "The Powa platform itself is easy to use and has provided us with a massive amount of flexibility, we have full control of content, can easily manage sales and it's SEO friendly too. We've seen substantial sales growth, more traffic to our site and much better conversion rates. We wanted a really professional high-end design for our new site. We are delighted! Our new website is fantastic, we are seeing great sales results and our new site certainly is helping Stewart Golf achieve it's long term objectives. We'd be delighted to recommend Powa."
More about Powa
Powa is dedicated to providing businesses with affordable, easy-to-use tools and services that help them tap into their major sales channel, the web. Powa is a complete, infinitely scalable solution that enables businesses to eliminate the hassle of web development, infrastructure and maintenance from the business equation. No development costs or upgrade worries. No more hosting, maintenance or security concerns as Powa is the world’s only 100% secure content and commerce platform – PCI DSS Level 1. Online marketers can concentrate all their expertise, budget and resources on what they do best - publishing, marketing and selling their products and services.
vzaar is the leading online video hosting platform for eCommerce sites of all sizes and market segments. The vzaar service provides a cost effective and highly scalable video hosting service to thousands of companies worldwide. The easy to use online video management dashboard and a highly experienced sales support team allow businesses to publish video online fast. Founded in 2007, vzaar has its Headquarters in London, United Kingdom. For more information visit http://vzaar.com and http://powa.com