August 8, 2011, 2:54 PM

Finish Line selects Maxymiser to boost e-commerce

Maxymiser will help Finish Line successfully implement website optimization to improve the online customer experience and achieve business goals.

New York, NY (August 8, 2011)-Finish Line, a premium retailer of athletic footwear, apparel and accessories, has chosen Maxymiser, the global expert in conversion rate optimization solutions, to perform website testing and segmentation for Maxymiser will help Finish Line successfully implement website optimization to improve the online customer experience and achieve business goals.

Maxymiser will be leading Finish Line through various conversion management campaigns using MaxTESTT (A/B testing and multivariate testing solutions) and MaxSEGMENTT (behavioral targeting and segmentation). Finish Line also benefits from Maxymiser's expert managed services team and the OneTouchT integration platform. The patent-pending OneTouchT methodology allows Finish Line to launch testing and segmentation campaigns continuously, without the need for any lengthy coding or change control processes. For Finish Line, this means a low total cost of ownership and a reduced time to market.

Prior to selecting Maxymiser, Finish Line performed an extensive review of the testing and optimization market. "We chose Maxymiser for their expertise and proven results in online optimization, specifically within retail," explained Roger Underwood, Senior Vice President, E-Commerce Operations and Technology.  "Simply put, Maxymiser has made it easy for Finish Line to quickly adapt our site to consumer preferences and seasonality, which are essential for success in retail." 

 Adds Mark Simpson, Founder and President of Maxymiser, "By deciding to test and target their online content, Finish Line is now more empowered to provide a relevant, engaging experience for their consumers. We look forward to helping them meet business goals, increase brand loyalty and embrace conversion rate optimization."

To learn more about Maxymiser-and its solutions and client successes-visit

About Maxymiser

Maxymiser is the global expert in Conversion Management solutions including A/B testing, multivariate testing, website personalization and multichannel marketing. With offices in New York, London, San Francisco, Edinburgh and Dusseldorf and a global network of partners, its solutions enable brands such as HarperCollins, Lufthansa, SONY and Time Warner Cable to analyze, optimize and deliver better performing content and marketing campaigns across digital channels. By working with Maxymiser, marketers are empowered to make smarter, objective decisions and deliver more engaging customer experiences. Founded in 2006, Maxymiser is a rapidly expanding, independent company with a best-in-class technology recognized by leading industry analysts.

About Finish Line, Inc.

Headquartered in Indianapolis, Finish Line (NASDAQ: FINL) operates 656 stores in malls across the United States.  More than 11,000 Finish Line sneakerologists help customers each day connect with their sport, their life and their style. Online shopping is available at and mobile shopping is available at Follow Finish Line on Twitter at and "like" Finish Line on Facebook at

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