The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
The patent pending 360° rotation technology provides customers with the ability to view online products from every angle.
Hollywood, FL – July 26, 2011 – KSC Kreate, a creative agency specializing in visual content creation and software for the nation’s leading retailers, announces today they’ve joined with Beyond 360 Imaging to offer several new technology services, including the leading non-Flash 360° product viewer available on the market. The patent pending 360° rotation technology provides customers with the ability to view online products from every angle. The platform does not require any plug-ins and is fully functional with all browsers and mobile devices such as the iPhone, iPad, and Android devices.
“Our 360° imaging technology represents the next wave in online shopping, presenting product photos at high resolution from every angle without compromising image quality,” said Christopher Ceraolo, President of Beyond 360 Imaging. “Joining with KSC Kreate is a natural step, as clients can now take advantage of their content creation services and our technology at the same time, increasing efficiencies and reducing costs in the creative process.”
Most other 360° image tools use third-party browser plug-ins like Flash that are not compatible with many mobile devices, namely Apple’s iPhone and iPad. Additionally, Flash is not easily indexed by search engines, and users viewing Flash can experience long load times and other usability issues. Shoppers interacting with the Beyond 360/KSC non-Flash product viewer receive better purchasing information with faster load times and fewer mouse clicks.
KSC also acquired several additional technology solutions through joining with Beyond 360. These include:
- Kontent (content management system)
- MerchTrack (merchandise and product sample tracking software)
- HTML 5 based mobile viewing system
- Mobile QR Code solutions
- Syndication partnerships (online imagery)
“By joining with Beyond 360 Imaging, we are able to offer their revolutionary software to all of our clients immediately, helping them to remain competitive by providing the best possible customer experience,” said Brad Tuckman, President of KSC Kreate. “Our clients already utilizing these technologies are reporting increased conversion rates, reduced return rates, and a better overall user experience on their site.”
About Beyond 360 Imaging
Beyond 360 Imaging is a leading developer of rich media imaging solutions for manufacturers, retailers, and their channel partners to differentiate their products with a 360° visual experience. A privately held technology company based in South Florida, Beyond 360 Imaging offers the only enterprise, non-Flash, mobile-compatible 360° image viewing technology on the market today. Beyond 360 Imaging turns shoppers into buyers by bringing products to life.
About KSC Kreate
KSC Kreate is a premier creative agency that handles every step of the content creation process for the nation’s largest retailers. Since 1975, KSC has provided retail imaging solutions, offering clients cohesive brand aesthetics from start to finish. KSC continues to remain at the forefront of the industry, utilizing the latest technology to improve and enhance both print and online displays. Their services range from photography and video to post production needs and software development. To learn more visit www.ksckreate.com.